Client Brand Board · Fictional case study · for demonstration
Case Study 02 · Client Brand Foundation

Meet Horizon

A hospitality group that owns and operates boutique hotels across the American South, and the second client whose complete employee-onboarding program we designed.

This engagement isn't about software, it's about people. We onboard Horizon's new associates across every role, teaching them the company, the craft of hospitality, and the standards behind a memorable stay. A deliberately different world from CoreFlow, in brand and in substance.

Horizon.
Hospitality, Perfected
01 · The Company

Horizon, the company

A complete fictional company, so the case study reads like a genuine hospitality onboarding engagement.

Mission
Owning and running boutique hotels across the South where every guest, and every associate, feels at home.
Headquarters
Charleston, SCUnited States
Founded
2011family-owned group
Portfolio
38 hotelsboutique · across the South
Associates
2,400+onboarded across all roles
The Horizon portfolio
Historic innsCoastal resortsMountain lodgesCity boutiquesBed & breakfastsRestaurants & bars
A collection of small properties that compete on hospitality, not scale, which is exactly why great onboarding matters so much.
02 · Color

Their colors, on our materials

We did not design Horizon’s brand. We apply it. These are the colors we carry onto the guides, cheat sheets, and onboarding documents we produce, so every deliverable feels like Horizon.

evergreen-900#0E241F
evergreen-700#14302B
Evergreen#1C3A34
Brass#B08D57
brass-100#EADFCB
Cream#F7F3EC
Evergreen = structure
Nav bars, headings, primary buttons. The calm, confident backbone.
Brass = warmth & accent
Highlights, the logo mark, key numbers, quality cues. Used with restraint.
Cream & sand = space
Backgrounds and surfaces, light, airy, hospitable.
03 · How Horizon Is Organized

Departments & the tasks within them

Associates are hired into a department and onboarded for it. Things like reservations or billing aren't departments, they're tasks certain roles perform, mostly Front Desk and Management. Getting this right shapes who's trained on what.

Front Desk Flagship
Arrivals, departures, and the heart of the guest experience.
Housekeeping
Room turnovers, cleanliness, and readiness.
Maintenance & Engineering
Repairs, upkeep, and keeping the property running.
Food & Beverage
Kitchen, restaurant, and bar, servers, bartenders, chefs.
Concierge
Guest requests, amenities, and local recommendations.
Sales
Group bookings, events, and building occupancy.
Management
Oversees every department; broadest system access.
Tasks, not departments, trained by role
ReservationsGuest ProfilesRoom RatesBilling & FoliosReports & Insights
These live inside the PMS and are taught to the roles who need them. Front Desk learns reservations, guest profiles, room rates, and billing; Food & Beverage learns billing for dining charges; Management learns all of it, plus reports and insights. Access follows the role.
04 · The Front Desk System

The tools they'll learn

Front-desk associates work in a property-management system. Horizon licenses this from a third-party vendor, so we don't build it; we fold the vendor's own certification into our onboarding path (with a clear time estimate) and add our own quick-reference cheat sheets built from its screens.

Horizon. The Laurel Inn · 42 rooms
Good morning, Amara
Tuesday · July 7, 2026 · 8 arrivals · 6 departures
Occupancy tonight
88%
▲ 12 rooms sold today
Arrivals
8
2 arriving early
Departures
6
checkout by 11 AM
ADR
$189
▲ 4% vs last week
Today's arrivals
RM
Mr. & Mrs. Ellison
Room 214 · King Suite · 2 nights
Arriving 2:00 PM
RM
Dr. Priya Rao
Room 108 · Queen · 1 night
VIP · early check-in
RM
The Coleman party
Rooms 301–303 · 3 nights
Arriving 4:30 PM
Illustrative PMS screen · vendor certification ≈ 4 hrs, self-paced in their LMS · our cheat sheets supplement it
05 · How this fits

A growing portfolio

Two very different clients, one consistent process. The Training Desk stays the hero; each client proves our range.

The Host · Our Brand
The Training Desk
The consulting & training firm. Warm, editorial, hospitality-inspired. Hired to build each client's learning ecosystem.
builds for
Client 02 · Case Study
Horizon.
The boutique-hotel group. Warm evergreen & brass, elegant serif. A world apart from CoreFlow, in brand and in what we built.

On the site, Horizon joins CoreFlow under Case Studies, turning a "Coming soon" card into a second complete engagement.

The bigger picture

One firm, many worlds. Every client gets a learning experience shaped entirely around their own brand, and the portfolio grows richer with each one.

Horizon is a fictional company created by The Training Desk for demonstration purposes. Any resemblance to real products or organizations is coincidental.